Cultural nuances significantly shape the beverage alcohol market in global travel retail. Understanding these distinctions - along with shopper behaviours in each region - is crucial to unlocking the full potential of the duty-free alcohol sales experience.In Europe, tradition drives demand for premium wine and spirits, where average prices and substantial promotional spaces indicate a mature market with discerning consumers. In Asia, meanwhile, higher average prices and significant promotional efforts reflect the region’s preference for luxury high-end products, prestigious brands a
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
