The miraculous rebirth of ready-to-drink (RTD) beverages has been one of the biggest global alcohol trends in recent years. Reinvention has been key to the success of the category, which is now a far cry from its previous 1990s heyday when super-sweet, glaringly bright bottles were the preferred drinks among young (some argued, problematically young) partygoers.Today, RTD is an altogether more premium space, which has evolved to tap into a number of consumer desires, principally for convenience, low ABV and innovative flavours.Unsurprisingly, new data from IWSR Drinks Market Analysis s
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