The ‘Malfy x Missoni’ design features Missoni’s signature zigzag print and comes in a collectable gift box. Available for a limited – albeit unspecified – period, the pack will go on sale in Italy, the UK, Greece and through the global travel retail channel from mid-July with a recommended price of GBP55 (US$71).
Founded in 1953 in Milan, the family-owned Missoni fashion label is best known for its vibrant colours, zigzag patterns, stripes and checks, often in unexpected combinations.
In April, Malfy partnered with gelato and sorbretto brand Remeo to launch a spritz-flavoured lolly, the Malfy Spritz Sorbetto, which was available in the UK through multiple retailer Waitrose as well as online through Ocado. Pernod Ricard commenced the construction of a new distillery in Japan for Malfy stablemate Ki No Bi last month at a cost of just under US$27m.
