Like last year, there will be a dedicated bar hotspot with an additional Education Area – the ‘BCB Whisk(e)y Embassy’. Furthermore, a well-known bar team will allow visitors to rediscover the special flavours of this spirit. To this end, BCB has succeeded in enlisting Hamburg’s hip ‘Collab Bar – by and with Chlóe Merz.
After the BCB Spirit of Honor celebrated a successful premiere last year, BCB 2024 will again be focusing on one special spirit – whisk(e)y. This tradition-rich spirit is currently enjoying tremendous hype at the bar hotspots of this world. It is not only passionately produced in long-established whisk(e)y exporting countries like Ireland, Scotland and the US, but also in all other parts of the world including Germany or India. BCB visitors will now be able to experience this wide spectrum of facets first hand.
“We see whisk(e)y is enjoying ever increasingly popularity – both in retail and in bars,” says Petra Lassahn, director of BCB. “This spirit has reinvented itself, become more modern and is currently very trendy. And this is what we want to mirror at BCB with a dedicated area.”
Collab Bar presents the diversity of whisk(e)y in drinks
The bar hotspot at the BCB Whisk(e)y Embassy aims to familiarise visitors with the diversity of this spirit and the BCB Team could have hardly found a better partner to do so: the young female Collab Bar team, comprising celebrity bar expert Chloé Merz and her team mates Fredi (Frederike) Behrens and Adelina Schefferski, will demonstrate how to produce creative and modern drinks with this spirit at the bar hotspot over three days.
Chloé Merz is already brimming with motivation ahead of Bar Convent Berlin 2024: “I very much look forward to cooperating with BCB. It’s an amazing opportunity to present our new bar and create cocktails for our industry colleagues. BCB is a place where the industry can get together and meet. It’s not only about finding new products on the market, but also an excellent place to network and catch up with like-minded people.”
Taste the passion for whisk(e)y in a glass
This year’s Spirit of Honor is also very close to Chloé’s heart. She would even call whisk(e)y her first love when it comes to spirits: “Whisk(e)y is an incredible spirit. The amount of complexity and nuances is so wide. I truly believe there is a whisk(e)y for every occasion.” With so much love and passion for this year’s highlight spirit, nothing stands in the way of a great bar hotspot with the Collab Bar team.
The Collab Bar only opened in Hamburg last year but has developed into one of the hippest bar hotspots in the country in no time at all. The young bar team that is keen to experiment and stands for “equal drinking” offering both a wide variety of no & low creations as well as high-proof cocktails on its menu. At BCB, they will now show how whisk(e)y can be ideally presented in drinks. Like last year, BCB exhibitors from all over the world are again invited to make their products available at the Buy-In-Bar, thereby introducing them to a wide audience. The Collab Bar team will then draw up a varied drinks menu on the basis of this product selection for all three days of the trade show.
“We are delighted to have Chloé and her team on board,” says Petra Lassahn. “Apart from her incredible expertise, we appreciate this great opportunity to implement a special area at BCB with a German bar for the first time. This allows us to introduce our international audience to the German bar scene also outside of Berlin.”
Additional education area – Getting to know & love whisk(e)y
BCB visitors will be inspired by whisk(e)y and its diversity not only in terms of taste – because in addition to the bar hotspot, the BCB Whisk(e)y Embassy will also feature a special Education Area, where experts will deliver lectures, workshops and tastings on the topic of whisk(e)y. This comprehensive programme is designed to take a closer look at the processes from production to glass as well as the versatile taste and origins of whisk(e)ys while providing continuing education at the highest level. To this end, BCB will cooperate with an Education Partner that will channel its expertise and passion for this spirit into curating the programme. More information on the programme to follow.
So passionate whisk(e)y lovers – and those aspiring to become one – can already now look forward to three days packed with events and creative drinks at the BCB Whisk(e)y Embassy from 14 until 16 October at Bar Convent Berlin.
