With its sleek and iconic black frosted bottle, Cordón Negro has captivated hearts since the launch in 1974 – today distributed in 130 countries worldwide. Over the decades, it has undergone various makeovers, but its allure remains timeless, always stealing the spotlight wherever it goes.
From its delicate aromas to its unrivalled quality, Cordón Negro has enchanted sparkling wine enthusiasts across the globe. Since 1983, when it became the top-selling imported sparkling wine in the US, the rest of the world has followed suit, making it the best-selling cava worldwide. Cordón Negro’s excellence has been lauded time and again, with prestigious titles like being named the best cava in the world by The Champagne & Sparkling Wine World Championships in both 2021 and 2022.
Get ready for a birthday celebration, as we raise our glasses high to toast Cordón Negro’s half-century of sparkling success!
New Packaging for Cordón Range
Freixenet, the most international brand of sparkling wine, to debut a new refreshed packaging. New revamped packaging of Freixenet Cordón Negro has been presented to commemorate the 50th anniversary of the brand´s international cava icon, Freixenet Cordón Negro.
The new core label design reinforces the brand’s quality and consistent craftsmanship, it includes iconic brands cues and features the new brand logo. “We are thrilled with the new design” says Pedro Ferrer, Co-CEO & VP of Grupo Freixenet. “It is more premium, more confident, more distinctive. It will distinguish Freixenet from competition and reinforce our reputation as a progressive, innovative and customer-centric brand.”
The new packaging presentation comes in its flagship cavas, Cordón Negro, Cordón Oro and Cordón Rosé and will be rolled out during 2024.
Announcement of new Freixenet Logo
Freixenet, the most international brand of sparkling wine, changes its logo after 10 years. “The beautiful new logo”, says Ferrer, “preserves the essence of our history while also embracing a fresh chapter in our brand story.” The new logo represents the enduring values that are the foundation of the Freixenet brand and the keys to the brand’s future success.
“The new logo resonates strongly with consumers,” said Martina Obregón, CMO of Henkell Freixenet, “The Freixenet brand is not just a label for our iconic products; it is an emotional experience that represents their aspirations and attitude toward life”.
The design is inspired by the iconic, mosaic façade at Freixenet headquarters in Sant Sadurní d’Anoia. It proudly features the dynamic letter X at the centre as the unmistakable emblem of the brand’s quality and joyful spirit. Freixenet will be launching the logo first on the label of it’s flagship cavas, Cordon Negro, Carta Nevada and Rosé Sparkling. Other products in the Freixenet sparkling and still wine portfolio will follow.
The new brand logo will feature prominently in new communications across all platforms planned for later this year.
