How Mediterranean appeal is shaping mixology trends in 2024 – Consumer Intel

Bartenders remain captivated by the breadth, quality and versatility of Mediterranean liqueurs, and are finding new and inventive ways to use them beyond their traditional roles as aperitifs and digestifs. This continued and growing interest is reflected in the findings of the Bacardí Cocktail Trends Report 2024, which revealed a 42% upswing in interest in bitter and amaro liqueurs by bartenders. Sweeter styles of Mediterranean liqueurs have their admirers too.“Italian liqueurs like limoncello or amaretto can be incredibly versatile,” says the head bartender of St James Bar at the Sofit