Final fiscal quarter - to end of April - sees sales decline 5% to US$964mTop line for full 12-month period dips 1% to $4.18bnUS sales down 4% in fiscal 2024Current financial year forecast to rise by between 2% and 4%Sales from the three months to the end of April fell below US$1bn, a 5% slip on the corresponding period a year earlier. Consequently, the Jack Daniel's brand owner's financial full year finished down by 1%.
The top-line decline in Q4 represents a deterioration on the previous quarter's -2% showing and pulled fiscal 2024 below the flat forecast for sales made by Brown-For
Inventory hangover remains for Brown-Forman in full financial year – results data
Brown-Forman has seen the reduction of inventory levels in the US continue into its most recent quarter.

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.


