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This week’s new spirits launches – 6-10 May 2024

Intel Reporter
Last updated: 10/05/2024 at 4:41 PM
By Intel Reporter
9 May 2024
6 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 6 May.


Can of Peachtree Peach On The Beach RTD
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Milestone Brands’ Empress 1908 Cucumber Lemon Gin

  • Gin, Canada, features eight botanicals including juniper, jasmine, star anise, cucumber, lemon and lemon zest, 42.5% ABV
  • Launching in the US this week in the country’s off-premise channel
  • SRP of US$39.99 per 75cl bottle
Bottle of Empress 1908 Cucumber Lemon Gin
The latest addition to Empress 1908's portfolio has prompted owner Milestone Brands to forecast volumes for the brand of 250,000 nine-litre cases in North America this year

Pernod Ricard’s Redbreast Missouri Oak Edition Irish whiskey

  • Irish whiskey, single pot still, no age statement, matured in ex-sherry and -bourbon barrels then finished for ten months in virgin American oak from Missouri’s Ozark forest, 50.5% ABV
  • A US exclusive, launching this week in limited – albeit unspecified – quantities
  • SRP of $199 per 75cl bottle
Bottle of and box for Redbreast Missouri Oak Edition
The packaging for Redbreast Missouri Oak Edition features a Cerulean Warbler, which breeds in the Ozark forest in Missouri

Playboy Spirits’ Rare Hare The Tempest 20-year-old Tasmanian single malt

  • Whisky, single malt, Tasmania. Produced by Hellyers Road Distillery. Twenty years old, aged for 17 years in ex-bourbon casks then in ex-port casks for three years, 42% ABV
  • Released this week in the US through specialist off-premise outlets, also available online
  • SRP of US$999 per unit, on sale in limited quantities
Bottle of and box for Rare Hare The Tempest Tasmanian single malt whisky
The fourth bottling in Playboy Spirits' Rare Hare line of high-end releases hails from Tasmania for a single malt that has been aged in "standard-size" casks rather than the island's traditional preference for small barrels "to accelerate maturation"

Round 2 Spirits’ Weber Ranch 1902 Vodka

  • Vodka, US, distilled from 100% blue weber agave, 40% ABV
  • Released in the US this week
  • SRP of $27.99 per 75cl bottle, also on sale in 1- and 1.75-litre bottles
Bottle of Weber Ranch 1902 Vodka
Dallas-based Round 2 Spirits was co-founded by, among others, former Patron tequila CEO and CMO Ed Brown and Lee Applbaum, respectively. The company has returned to it founders' roots for its debut expression, agave-distilled Weber Ranch 1902 Vodka

Diageo’s Lagavulin Offerman Edition: Caribbean Rum Cask Finish Aged 11 Years single malt

  • Scotch whisky, single malt, Islands, 11 years old, matured in ex-bourbon and -sherry casks than finished for “over” eight months in ex-rum casks from the Caribbean, 46% ABV
  • Available worldwide since earlier this month in markets including Australia, China, Germany, Taiwan, the UK and the US. Also on sale online
  • SRP in the US of $89.99 per unit, available in limited numbers
Bottle of and box for Lagavulin Offerman Edition Caribbean Rum Cask Finish Aged 11 Years
The tie-up between Islay's Lagavulin single malt and actor Nick Offerman has an additional 11-year-old expression that has been finished in casks previously used in the Caribbean to age rum

Pernod Ricard’s Royal Salute 21 Year Old Vintage Blend 2002 Release

  • Scotch whisky, blended malt, 21 years old, aged in American oak casks, 
  • Released worldwide in the global travel retail channel this month
  • SRP of $234 per 70cl bottle
Bottle of and box for Royal Salute 21 Year Old Vintage Blend 2002 Release
Royal Salute's 21-year-old expression has its first "vintage release" as part of a new series - The debut mark's Queen Elizabeth II's Golden Jubillee in 2002

Moët Hennessy’s Ardbeg Vintage Y2K single malt

  • Scotch whisky, single malt, Islands, 23 years old, distilled in 2000 and matured in ex-bourbon and -oloroso sherry casks, 46% ABV
  • On sale in the UK as well as online for worldwide delivery from July
  • SRP of GBP670 (US$840) per 70cl bottle, available in limited – albeit unspecified – quantities
Bottle of and box for Ardbeg Vintage Y2K
This 23-year-old extension of Islay-based Ardbeg from Moët Hennessy will be the first in what the brand owner calls a "highly-limited series" of bottlings that have all been distilled in 2000

Red Bank Whisky Co’s Red Bank Canadian whisky

  • Canadian whisky, blended, contains rye, corn and wheat whiskies, 40% ABV
  • Expanding to the UK on- and off-premise channels this month, also on sale online for domestic delivery
  • SRP of GBP46 (US$57.50) per 70cl bottle
Bottle of Red Bank Canadian Whisky
One year on from its debut in Canada, Red Bank Canadian whisky heads to the UK through Mangrove Global

De Kuyper Royal Distillers’ Peachtree Peach On The Beach RTD

  • Premix cocktail, comprising Peachtree peach liqueur, sparkling water and cranberry and orange flavours, 4.5% ABV
  • Rolling out in the Netherlands’ off-premise channel this month
  • SRP of EUR2.19 (US$2.35) per 25cl can
Can of Peachtree Peach On The Beach RTD
Having acquired the Archers Schnapps brand from Diageo in 2022, De Kuyper has strengthened its original peach liqueur brand in its home market with this Sex on the Beach-inspired premix extension

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