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Bacardi promotes Darragh Ryan to GTR marketing lead

Intel Reporter
Last updated: 07/05/2024 at 9:48 AM
By Intel Reporter
2 May 2024
1 Min Read

Bacardi has confirmed a switch of marketing director at its global travel retail division with current head Ignacio Vazquez Guerra moving to a domestic market role.


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Vazquez, who switched from marketing VP for the Latin America & Caribbean region to the GTR role in 2020, is heading to Spain, where he will assume the position of business unit director for the country. Replacing him with immediate effect is Darragh Ryan, the category director for whisky in AMEA and interim marketing director in India.

Darragh Rayn

Ryan’s career so far includes almost five years with Pernod Ricard from 2011 to 2016, during which he rose to assistant brand manager for luxury single malt globally. He then spent 19 months with Quintessential Brands as global brand marketing manager for the company’s Irish spirits portfolio, before joining Bacardi in 2017.

Ryan will report in to GTR MD Leila Stansfield, who has been in post since the start of last year.

Also this week, the privately-owned company announced the creation of the Northern Europe MD position as well as a change of leadership in the UK & Ireland.

 

How will 2024 treat Bacardi? – CEO Mahesh Madhavan speaks exclusively to Global Drinks Intel

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