‘We see this as the start of the next phase of growth for the Carlsberg brand’ – Global brand director for Carlsberg Lynsey Woods speaks to Global Drinks Intel

'Do the best things begin with curiosity? Probably' marks the first time that brand Carlsberg has gone global with a single campaign. Fronting the announcement was Lynsey Woods, who joined the group in 2014, rising through the ranks in the UK before heading to Asia at the start of 2020 before settling in her current role two and a half years ago. Global Drinks Intel: How’s the brand doing?Lynsey Woods, Carlsberg global brand director: The brand’s in growth, so it’s in a good place. We’ve been thinking recently about how Carlsberg’s storytelling is going