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This week’s new spirits launches – 25-29 March 2024

Intel Reporter
Last updated: 01/04/2024 at 11:22 PM
By Intel Reporter
28 March 2024
4 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 25 March.


Bottles of Woodford Reserve Batch 121.2 Proof and Sonoma Triple Finish
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BrewDog Distilling Co’s Duo White Rum

  • Rum, unaged. Distilled from molasses sourced from the Caribbean, more specific details not disclosed, 40% ABV
  • Released this week in the UK, available online and in BrewDog’s on-premise outlets
  • Online SRP of GBP25 (US$31.50) per 70cl bottle
Bottle of Duo White Rum
BrewDog's extension of the Duo brand - the line includes Spiced and Spiced with Caramelised Pineapple expressions - already features in the company's Wonderland premix mojito RTD

Moët Hennessy’s Glenmorangie Pommard Cask Finish single malt

  • Scotch whisky, single malt, Highlands, 25 years old. Aged for “more than” ten years in ex-bourbon casks then transferred to ex-red wine oak casks from the Pommard appellation in Burgundy’s Côte de Beaune
  • Available from this week solely from the brand’s outlet at London Heathrow’s Terminal Two
  • SRP of GBP2,100 (US$2,650) per bottle, limited to 1,000 units
Bottle of and box for Glenmorangie Pommard Cask Finish
The 25-year-old is on sale from the Glenmorangie boutique at LHR, which opened late last year

Mark Anthony Brands’ White Claw Tequila Smash RTD

  • RTD, tequila-based with fruit juice and blue agave nectar. Range comprises Lime Prickly Pear, Mango Tamarind, Pineapple Passion Fruit and Strawberry Guava, 5% ABV
  • Launching nationwide in the US this week
  • SRP of between US$18.49 and $18.99 per variety eight-pack of 35.5cl cans
The four flavours of White Claw Tequila Smash
Hard seltzer leader White Claw claims to have "finally turned tequila into the refreshing tasting social drink it was always meant to be" with its latest brand extension

Pernod Ricard’s Redbreast Cuatro Barriles Edition Irish whiskey

  • Irish whiskey, single pot still, no age statement, matured in ex-bourbon casks, ex-oloroso sherry butts, ex-tawny port hogsheads and virgin European oak casks, 46% ABV
  • Released to the global travel retail channel in Cork and Dublin airports
  • SRP of EUR108 (US$117) per 70cl bottle, EUR94 when travelling outside of the European Union
Bottle of and box for Redbreast Cuatro Barriles Edition
Redbreast has unveiled a second permanent expression in its 'Iberian Series'

Diageo’s Crown Royal Blackberry Flavored Whisky

  • Canadian whisky, flavoured, 35% ABV
  • Launching for a limited period – “for spring and summer” – across the US
  • SRP of $26.99 per 75cl bottle
Bottle of Crown Royal Blackberry Flavored Whisky
The blackberry extension will join Crown Royal's Apple, Peach, Salted Caramel and Vanilla flavours int he US for a limited time

Mast- Jägermeister’s Jägermeister Orange

  • Liqueur, orange flavoured, 33% ABV (lower than the original  Jägermeister’s 35%)
  • Released domestically in Czech and Slovakia this week ahead of a wider worldwide roll-out next year
  • SRP not immediately available
Bottle of Jagermeister Orange
The flavour extension contains the Jägermeister base spirit with citrus oil extract from Sicilian oranges

Brown-Forman’s Woodford Reserve Global Travel Retail Limited Editions

  • American whiskies, Batch Proof Series 121.2 (60.6% ABV) and Master’s Collection Sonoma Triple Finish (45.2% ABV). The latter has been finished in ex-pinot noir, -brandy and -bourbon barrels that have held red wine from California’s Sonoma County
  • Both were extended late last week to the global travel retail channel
  • SRPs of $150 each per 70cl bottle, on sale in limited – albeit unspecified – quantities
Bottles of Woodford Reserve Batch 121.2 Proof and Sonoma Triple Finish
Brown-Forman has added to Woodford Reserve's Batch Proof Series and Master's Collection lines

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