Premium spirits brands, such as Hennessy and Dom Pérignon, hold sway over Gen Z consumers, according to travel retail analyst Pi Insight. They may drink less than their older counterparts, but when they do indulge, Pi Insight says that Gen Zers lean towards high-quality or prestige brands to make the most of those moments.A series of new Pi Insight reports, including 'Gen Z in Travel Retail - Alcohol', examines how Gen Z travellers respond to different product categories like beauty and luxury when they visit stores. Understanding the needs, wants and expectations of Gen Z travellers is of
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
