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ProWein visitor numbers slip as Vinexpo slides into view – data

Olly Wehring
Last updated: 13/03/2024 at 12:07 PM
By Olly Wehring
12 March 2024
2 Min Read

The event organiser for this year’s ProWein trade show in Düsseldorf has bemoaned industrial action on local public transport for the second consecutive year, with visitor numbers dipping by 4%.


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The event organiser for this year’s ProWein trade show in Düsseldorf has bemoaned industrial action on local public transport for the second consecutive year, with visitor numbers dipping by 4%.

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The 47,000 total, released by Messe-Dusseldorf, was blamed on a train strike in the city today, the final day of this year's iteration. Last year's show had to weather similar strikes on days two and three. Despite the 4.1% dip in visitors versus 2023, Messe highlighted a "positive response among both exhibitors and visitors across the board" to the debut of its ProSpirits concept, which hosted 420 spirits exhibitors from 40 countries. The figure for the number of countries that visitors travelled from was also down, by 4.2% to 135. Messe claimed, however, that "the extremely high

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Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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