Whisk(e)y remains a prominent category in the thriving US spirits market. Domestically produced expressions hold a special place in consumers’ hearts, yet there is growing demand for international offerings too, with nearly 15% of consumers favouring this segment.Insights derived from CGA’s Beverage-Trak reveals that in the closing quarter of 2022, the category experienced a significant 16% uplift compared with the previous quarter. The winter season, in particular, demonstrated robust growth, with Q1 of 2023 exhibiting an impressive 11% increase compared to Q3 of 2022.This uplift ou
How international whisky/whiskey can push beyond bourbon in the US on-premise – Market Intel
Whisky/whiskey remains a captivating and promising spirits category in the US, offering exciting prospects for brand owners and operators across the country’s on-premise channel.

CGA by NIQ’s Reach survey provides insights from 34 countries around the world, covering around 27,500 on-premise consumers and 525 operators. It provides accurate and up-to-date analysis of consumer sentiment across Europe and beyond, fusing with other CGA research sources for a 360-degree view of the sector. For more details, contact CGA by NIQ client solutions director George Argyropoulos at [email protected]



