Tequila’s long-term growth in the US is faltering, giving brand owners an extra push to grow international sales. In the first half of 2023, according to IWSR Drinks Market Analysis, volumes of premium-plus tequila in the US rose only 4% - a far cry from the strong double-digit increases of previous years.
The price of agave has tumbled in recent months in reaction to this drop in stateside demand. Yet brand owners are confident that the US slowdown is not contagious - growth rates for premium-plus tequila in international markets will contin
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- AB InBev
- Bacardi
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- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
