The head of Anheuser-Busch InBev has added some colour to the brewer's choice of Corona as the brand to lead on its sponsorship arrangement with the Olympic Games.
Earlier today, the brewer jointly announced that Corona Cero, Corona's zero-ABV extension, will front the 'official partner' activation that runs to 2028. Corona sits alongside Budweiser, Stella Artois and Michelob Ultra in AB InBev's 'global brands' portfolio.
Answering a question from Global Drinks Intel at today's signing in London of the deal with the International Olympic Committee, Michel Doukeris described Corona as "th
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- AB InBev
- Bacardi
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- Diageo
- Moët Hennessy
- Pernod Ricard
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- Suntory Global Spirits
- William Grant & Sons
