GCA, one of the pioneers of the glass packaging industry in Türkiye, is rapidly moving towards becoming one of the most preferred players in the glass packaging industry both in Türkiye and globally with its significant achievements worldwide. GCA, which has been focusing on digital transformation in recent years, exporting to more than 40 countries with its innovative products, aims to increase this number to 50 in 2024 with its new projects and to reach new markets.
GCA, which has been bringing together its innovative product range in the glass packaging industry with its customers, whom it sees as business partners, since 2015 with its future-shaping technologies, continues to carry out works that make a difference in the sector with value-added works it undertakes in the industry. While achieving many successes with its innovative products and environmentally friendly projects in 2023, GCA renewed its corporate identity and aims to continue its growth and become an employer brand with its design and technology-oriented products, sustainability projects, new employee experience brand, participation in international fairs and events next year.
“We took an active role in digital transformation and sustainability projects”
Evaluating GCA performance in 2023, GCA General Manager Dr. Abdullah Gayret said, “For GCA2023 was a very special year in which we put digital transformation at the centre of our business. Because of the rapid advancement of technology, customers’ expectations are also changing. Now customers expect not only a quality product or service, but also a good customer experience when purchasing products or services. At this point, digital solutions have become an important tool to increase customer satisfaction. GCA uses digitalisation to increase the value it adds to its business partners.
“In this context, we have been using advanced customer tools with the importance we attach to the experience of our business partners since the year we were first established. We conduct tests that measure customer satisfaction with NPS measurements and develop our products and services in this direction. Not content with this, we have recently created our shipping appointment system to provide better experiences for our business partners. In addition, we develop and implement smart production technologies in which we combine image processing systems and high-level automation software supported by artificial intelligence algorithms. Along with digital transformation, we continue to work on sustainability.
“With our EKOMAT Project, we won the Jury’s Special Award at the Luxe Pack Monaco Fair 2023. We are currently focused on technology and material development in glass packaging and are working on R&D projects both within our organisation and with various universities.”
“We will raise our growth above the industry averages”
Stating that they have accelerated their work in line with the vision of selling the glass packaging they produce in Turkey to the world, Gayret said, “In 2023, we exported to domestic and foreign markets, especially in premium spirits glass bottle categories. Currently, about 30% of our business is covered by exports.
“In the last year, we have added Central America, South America and Mexico to our export countries. Next year, we plan to increase our premium spirits glass bottle projects, especially in global markets, and therefore the share of premium glass bottle products in our total production. In addition, we aim to increase the number of countries we export to above 50 and to expand our growth above the sector average. With our renewed brand identity, we will continue to push the boundaries of glass packaging and shape it with innovation, further strengthening our leading position in the sector.”
ABOUT GCA
GCA, which was founded in 2015, carries on the knowledge and experience that Gürok Group has gained from table glassware production for more than 30 years with an innovative approach in the glass packaging industry. GCA has achieved significant success not only in our country but also in the world and is rapidly moving towards becoming one of the preferred players in the glass packaging sector in the international arena. It exports to more than 40 countries, especially in the Middle East, Europe and Africa. GCA successfully carries out projects that will carry the glass packaging sector in our country forward with its effective and sustainable studies in the field of R&D. It is committed to adding value to its customers and the country’s economy, which it accepts as a “Business Partner”, with its understanding of quality and safe production, always prioritizing respect for the environment and people. GCA, which has been awarded national and global design awards for its different works, plays a global role as a Board Member in the European Glass Packaging Manufacturers Federation (FEVE), which works for the development of the glass packaging sector in the global sense. It works in accordance with ISO 9001 Quality Management System and BRC/IoP Product Safety Management Systems in all processes from design to sales and marketing activities. As one of the important players in the glass packaging industry, GCA approaches recycling with great sensitivity in line with the principles of environmentally friendly production, produces various projects and supports international studies. GCA is a member of SUDER (The Bottled Water Producers Association) and on the Board of Directors of ASD (The Turkish Packaging Manufacturers Association) and ÇEVKO (Environmental Protection and Evaluation of Packaging Waste Association). GCA facilities in Kütahya 1.OSB use the latest technology and full automation systems at every stage from production process to quality control and packaging processes. GCA, which always foresees the future and invests in the future, has designed its infrastructure to produce with multiple glass furnaces. In this direction, it has approximately doubled its production capacity with its new factory, the second of which was commissioned in 2021. With its new furnace investments, it is on its way to becoming Türkiye’s second largest glass packaging manufacturer.
