Here’s a round-up of the new launches from spirits brand owners in the week commencing 1 January.
World of Wonder’s House of Love low- and no-abv premixes
- RTDs. Portfolio additions comprise Vodka Soda Citrus and Passion Fruit Margarita – both at 4% ABV – and Totally Tropical Mocktail, which includes guava, passion fruit and citrus flavours
- On sale from this week in the US, through the on- and off-premise channels in Chicago, Las Vegas, Los Angeles as well as across New Jersey and New York
- SRP not immediately available
Takara Shuzo’s Shirakawa 1958 Japanese single malt whisky
- Whisky, single malt, Japan. Distilled in 1958, aged for an unknown period in Japanese oak casks, then transferred to “ceramic pots” before heading to a stainless steel tank when the Shirakawa distillery was demolished in 2003. 49% ABV
- Heading to the US this month, available in California, Illinois, Nevada and New York
- SRP of US$30,000 per bottle, limited to 200 units
WhistlePig Whiskey’s alcohol-free Dank & Dry Old Fashioned Cocktail
- Rye-based “non-whiskey” with maple syrup and “non-psychoactive cannabis terpenes”
- On sale since 1 January online in the US
- SRP of US$49.99 per 75cl bottle, available for a limited period. All proceeds donated to New Orleans hospitality non-profit Turning Tables
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