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How will 2024 treat Brown-Forman? – CEO Lawson Whiting speaks exclusively to Global Drinks Intel

Olly Wehring
Last updated: 30/01/2024 at 9:12 PM
By Olly Wehring
2 January 2024
4 Min Read

We kick off our series of review/preview interviews this month with Brown-Forman. CEO Lawson Whiting tells Global Drinks Intel what he learned in 2023 and what the brand owner can expect from 2024.


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We kick off our series of review/preview interviews this month with Brown-Forman. CEO Lawson Whiting tells Global Drinks Intel what he learned in 2023 and what the brand owner can expect from 2024. Global Drinks Intel: What was your overriding takeaway from 2023? Brown-Forman CEO Lawson Whiting: Last year reinforced my belief in Brown-Forman's ability to consistently deliver growth, even in dynamic and challenging times. I attribute our resilience to three factors: our broad geographic reach, our global portfolio of premium and super-premium brands and, ultimately, our people who personi

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  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

TAGGED:Brown-Forman
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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