While the 'drink less, drink better' trend continues to hold true, this gifting season is seeing new trends emerge around flavour and formats.
In an era of TikTok crazes and viral sensations, trends come and go faster than ever. From consumption ‘challenges’ (BORGs, anyone?) to quirky flavours (lavender drinks exploded post-Taylor Swift’s Midnights album release), the pace of developments can feel overwhelming. But even with what feels like an insatiable demand for innovation, some trends are enduring - and showing up in seasonal gifting, from Christmas right through to Valentine’s
If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
This article is available to Global Drinks Intel members only.
Click below for details on how to join the Global Drinks Intel community.
Already a member?
Log in here to read the article in full.
If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
