The end of every year prompts the question - what’s coming next? Agave, rum and RTDs top the list for spirits in the coming months, while wine faces intensifying challenges and China will continue to exert its influence.
Twelve months ago, as the industry wrestled with the effects of war in Ukraine and the lingering impact of the Covid-19 pandemic, many would have hoped that 2023 would bring some much-needed stability to beverage alcohol.
Those hopes have largely been dashed.
The conflict in Ukraine continues, but has been relegated down the news agenda by another war, this time in
Preparing for 2024 – The beverage alcohol consumer trends – Consumer Intel
The end of every year prompts the question – what’s coming next? Agave, rum and RTDs top the list for spirits in the coming months, while wine faces intensifying challenges and China will continue to exert its influence.

Former newspaper journalist Richard Woodard has been writing about the global wine and spirits industry for nearly 20 years, and is a regular contributor to a number of magazines and websites.



