Drinks canning start-up Tiny Keg Can Co has secured investment from former Distell CEO Richard Rushton.
The Cape Town-based company, which was founded around five years ago by Distell’s ex-corporate finance manager Tom Riley, confirmed this week that Rushton’s spend – specific details of which were not disclosed – will earn him a seat on its board. The injection will help Tiny Keg to “enhance production efficiencies, reduce unit costs and advance [the company’s] mission to democratise the beverage industry, by breaking down barriers to entry and fostering innovation through bespoke packaging services”.
“In less than five years, Tiny Keg has filled and seamed over 12m cans, cultivating successful relationships with a broad range of clients, from start-up brand builders to multinational beverage companies,” the firm said.
Rushton assumed the lead at Distell in 2013 and oversaw the group’s majority-holding acquisition by Heineken earlier this year. Since then, the multi-category group’s African operations have been absorbed into the brewer’s unit in South Africa and renamed Heineken Beverages while the Distell International business is now known as CVH Spirits.
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