The home of Sierra Tequila de México is the Destilerías Sierra Unidas in Guadalajara, Jalisco, Mexico. The family-run distillery combines traditional production processes with modern equipment to produce Tequila of the highest quality.
In the area around Guadalajara, the blue weber agaves grow for up to seven years before they are traditionally harvested by hand. After the Jimadores cut the leaves, the agaves are brought to the distillery in the heart of Guadalajara in one piece. At the distillery, the agaves are chopped, cooked for up to 24 hours, and pressed to extract the precious juice for fermentation. The gentle double distillation process in pot stills produces a flavourful spirit to set the highest of standards.
The Sierra Tequila de México range comprises two product families: Sierra Tequila and Sierra Antiguo.
Sierra Tequila includes Sierra Tequila Blanco and Sierra Tequila Reposado. The pair are amongst the best-known and most popular Tequilas. Both Tequilas are characterised by their fresh and fruity aroma and have won numerous international awards.
Sierra Tequila is perfect for shots due to its balanced flavour. The unique way of drinking Sierra Tequila will take you on a journey with three simple steps:
- Uno (salt or cinnamon)
- Dos (Sierra Tequila Blanco or Reposado)
- Tres (lemon or orange)
Sierra is also known as one of the fastest-growing brands in spirits, which is why the brand is constantly reinventing itself. Recently, Sierra launched its latest product innovation, Sierra Tropical Chilli. The brand extension combines Sierra Tequila Blanco with the fruitiness of mango and passionfruit and the spiciness of chilli. Combined with the authentic and distinctive Tequila flavour, a harmonious taste experience is created with an optimal interplay of sweetness and spiciness.
Sierra Tropical Chilli is especially attractive for young consumers between 18 and 35 and is furthermore tapping into the trend of fruity shots and low ABV with its 18%. It’s a shot experience that will leave you craving for more.
While Sierra Tequila is the spirited must-have for every party leader, Sierra Antiguo 100% de Agave Tequila adds a full-bodied agave flavour. It features two products – Sierra Antiguo Plata and Sierra Antiguo Añejo. The range has the perfect Tequilas for Margaritas.
Made with 100% de Agave, Sierra Antiguo adds a full-bodied agave flavour to any Margarita, making it the ideal ingredient for a memorable cocktail. Whether you’re a professional bartender or a home mixologist, Sierra Antiguo stimulates creativity and takes your Margaritas to the next level.
Sierra Tequila de México is available in over 91 countries around the world – from Australia to Thailand to Chile – the iconic brand is cherished for its high quality and fruity notes. Since its launch in 1981, the brand with the iconic sombrero has been shaping the Tequila category like no other.
The last 40 years have merely set the scene for Sierra – The future is bright!
