The cost of living crisis has combined with the fallout from the pandemic to split the brandy category - reducing Cognac’s sales, especially in the US, but boosting lower-cost brandies.
In September, the Bureau National Interprofessionnel du Cognac [BNIC] reported that, while sales had “significantly increased” from summer 2020 onwards and that 2021 had been a record year, “from summer 2022 onwards, sales started to fall under the combined effect of the end of [US] government aid, distributors’ excess stocks on consumer markets, particularly the US, and the effects of inflation. T
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