Sales in third quarter - to end of September - rise 4.3% to MXN10.54bn [US$576m]
Brand Jose Cuervo sees sales decline 5.3%, albeit in reported terms - volumes +3.2%
'US & Canada' reporting region stays firm, sales [organic] +12.5% on 6.8% volumes lift
Proximo Spirits - also known as Cuervo - has reported a deceleration of sales growth during the three months to the end of September, although the top line remains in the black.
The company, which handles the Jose Cuervo Tequila portfolio, saw Q3 sales increase by 4.3%, indicating a slowing performance as the year continues. For
Tequila stays strong in North America for Proximo Spirits despite wider turbulence – results data
Proximo Spirits – also known as Cuervo – has reported a deceleration of sales growth during the three months to the end of September, although the top line remains in the black.

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.



