Why Gen Z is proving slow on the cocktail uptake - Market Intel

Why Gen Z is proving slow on the cocktail uptake – Market Intel

Last updated: 19/01/2024 at 5:34 PM

16 October 2023

19 Min Read

Study after study shows that Gen Z consumers are drinking less, but how does this translate when they head out for a cocktail? Global Drinks Intel explores the many whims of the Europe’s – and the World’s -most complex demographic.

Study after study shows that Gen Z consumers are drinking less, but how does this translate when they head out for a cocktail? Global Drinks Intel explores the many whims of this most complex of demographics.