Why Gen Z is proving slow on the cocktail uptake – Market Intel

Study after study shows that Gen Z consumers are drinking less, but how does this translate when they head out for a cocktail? Global Drinks Intel explores the many whims of this most complex of demographics. Step into almost any of the world’s most celebrated bars, and there’s a notable lack of younger LDA consumers. Millennials and above, yes. Fancy pre-dinner serves, catch-ups with friends, a glamorous date, an elevated nightcap - all these consumption occasions are back. But Generation Z [those born between roughly 1997 and 2007] are doing things differently. Gen Z is the 'values