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This week’s new spirits launches – 9-13 October 2023

Olly Wehring
Last updated: 16/01/2024 at 1:25 PM
By Olly Wehring
13 October 2023
3 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 9 October.


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Here’s a round-up of the new launches from spirits brand owners in the week commencing 9 October.

Pernod Ricard’s Midleton Very Rare Forêt de Tronçais Irish whiskey

  • Whiskey, Irish, 48% ABV
  • Released this week to markets including China, France, Hong Kong, Ireland, the US and the global travel retail channel. Also available online
  • SRP of US$5,000 per unit
Bottle & box for Midleton Very Rare Forêt de Tronçais
Available in annual editions, this Midleton brand extension is a blend of single grain and single pot still whiskeys “matured over decades spanning the 1980s-2000s” in ex-Bourbon barrels. The whiskey was then finished in T5 oak casks from the Tronçais forest in central France

Edrington’s The Macallan ‘Harmony Collection’ Amber Meadow single malt

  • Whisky, Scotch, single malt, Highland, no age statement, 44.2% ABV
  • Released this month in the UK through off-premise outlets Harrods and Selfridges as well as online
  • SRP of GBP160 [US$196] per 70cl bottle. Available in limited quantities
This year’s addition to The Macallan’s ‘Harmony Collection’ utilises “discarded meadow cuttings” in the production of its packaging and labels and will be joined in February by Green Meadow, a global travel retail exclusive iteration

Australian Vintage’s Tempus One Prosecco-based RTDs

  • Premixes, Prosecco-based, 4% ABV
  • Rolling out across Australia in the off-premise channel this month, initially in Ritchies Liquor outlets ahead of a wider national roll-out
  • SRP of AUD25 [US$16] per four-pack of 33cl cans
Framed as the disruptive sibling to Australian Vintage’s Tempus Two wine brand, the RTD line comprises berry, passionfruit and watermelon variants

The English Distillery’s The English Sherry Cask single malt

  • Whisky, English, single malt, no age statement, 46% ABV
  • Available online from this week, through the company’s and The Whisky Exchange websites
  • SRP of GBP60 [US$74] per 70cl bottle
Based in the east of England, The English Distillery has added to its core range with an unpeated whisky that has been aged for an unspecified period in ex-Pedro Ximenez Sherry casks

Bardstown Bourbon Co’s Discovery #11 American whiskey

  • American whiskey, Bourbon, 59.05% ABV. A blend of three Kentucky Bourbons, one of which – for the first time – has been “estate-distilled”
  • Released in the US – in 24 states as well as online – last week
  • SRP of US$139.99 per 75cl bottle, limited to “roughly” 36,000 units
Kentucky-based Bardstown Bourbon is putting its self-distilled whiskey to use for the first time in the latest expression from the Discovery line

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Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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