As the global travel retail channel returned to form last year, spirits volumes recovered markedly against the year prior; for some, much more than others.
Global travel retail turned a corner last year as passengers took to the air and ‘revenge spent’ in their droves. The increased volume of travellers helped drive sales for spirits brand owners, although passenger numbers were still below 2019. Indeed, the mid-line projection from global airports trade association ACI predicts a full recovery to pre-pandemic levels sometime in early 2024.
The race to recover lost sales in spirits
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
