Two months ago, Pernod Ricard's Chivas Brothers division released Twist & Mix, a premix concept for single malt The Glenlivet. Global Drinks Intel caught up with the group's global head of Scotch whisky portfolio innovation, Yogesh Gandhi, to learn more about the growing importance of finding something new for consumers in spirits.
Yogesh Gandhi joined Pernod Ricard at the end of 2012 after almost 13 years with Procter & Gamble
Global Drinks Intel: How long have you been with Pernod Ricard and what are your roles and responsibilities?
Yogesh Gandhi: I'll hit 11 years
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If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
