Pernod Ricard has put more meat on the bones of last week's reorganisation announcement, Global Drinks Intel has learned, creating the post of group-wide CMO.
The redraw of the senior leadership lines at Pernod Ricard was confirmed on Thursday, with the 'executive board' becoming the 'executive committee' and growing from six members to nine. Sitting beneath the committee, which includes CEO Alex Ricard, CFO Hélène de Tissot and newly-announced global markets and global brands executive VPs Gilles Bogaert and Philippe Guettat, will be a 30-strong 'executive leadership team' [ELT].
Amon
Pernod Ricard creates chief marketing officer role – Global Drinks Intel exclusive
Pernod Ricard has put more meat on the bones of last week’s reorganisation announcement, Global Drinks Intel has learned, creating the post of group-wide CMO.

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.


