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This week’s new spirits launches – 14-18 August 2023

Intel Reporter
Last updated: 16/01/2024 at 1:13 PM
By Intel Reporter
18 August 2023
4 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 14 August.


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Here’s a round-up of the new launches from spirits brand owners in the week commencing 14 August.

Sugarlands Distilling Co’s Eggo Brunch in a Jar Sippin’ Cream liqueur

Tennessee-based Sugarlands has added to its cream liqueur portfolio through another tie-up with Kellogg Co following last year’s Eggo Nog release
  • Cream liqueur, waffle-, maple syrup and butter-flavoured “with a hint of smoky bacon”, 20% ABV
  • Launching in the US this week, available nationwide in the off-premise channel and online in selected markets
  • SRP of between US$19 and $22 – depending on state – per 75cl jar

Loch Lomond Group’s Loch Lomond Steam & Fire single malt

The second new release this week from Loch Lomond Group [see below] comprises a single malt that has been finished for ten months in “heavily charred” American oak casks
  • Scotch whisky, single malt, Highlands. No age statement, 46% ABV
  • Rolling out in the UK this week, available online through Master of Malt and the brand’s website as well as with specialist spirits operators in the off-premise
  • SRP of GBP45 [US$57] per 70cl bottle

Beam Suntory’s Maker’s Mark Cellar Aged Bourbon

Cellar Aged is set to be an annual, limited-edition extension from Maker’s Mark
  • American whisky, Bourbon, blend of 11- and 12-year-old Bourbons, 57.85% ABV
  • Rolling out in the US next month, followed by the UK, Germany and “select” global travel retail outlets a month later, then Japan and Singapore early next year
  • SRP of US$150 per bottle in the US. Available in limited – albeit unspecified – numbers

Douglas Laing & Co’s The Epicurean Glasgow Edition single malt

The Epicurean brand will be joined by an expression that has been finished in ex-cuvée oak casks from France
  • Scotch whisky, single malt, Lowland. No age statement, 50.4% ABV
  • Released this month to specialist spirits off-premise operators worldwide, also through e-tailers
  • In Europe, SRP of EUR64 [US$70] per bottle, limited to 5,100 units in total

Proximo Spirits’ Maestro Dobel 50 Cristalino tequila

The high-end cristalino comprises a blend of extra añejo tequilas that has been filtered through active charcoal
  • Tequila, cristalino, sourced from extra añejo. 40% ABV
  • Extending beyond existing markets Mexico and the US to Europe, the Middle East & Africa and Asia Pacific later this year
  • SRP in Europe of EUR180 [US$197] per bottle

Loch Lomond Group’s Glen Scotia 48 Year Old single malt

After 43 years in ex-Bourbon barrels, the latest Glen Scotia extension spent five years in an ex-Oloroso Sherry hogshead before a six-month finish in an ex-Pedro Ximénez hogshead
  • Scotch whisky, single malt, Campbelltown, 48 years old, 40.8% ABV
  • Available worldwide from this week through selected specialist off-premise operators in Australia, China, Europe, Japan, Korea, Singapore, South Africa, Taiwan, the UK and the US
  • SRP of GBP11,000 [US$13,960], limited to 250 numbered units

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