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This week’s new spirits launches – 17-21 July 2023

Intel Reporter
Last updated: 16/01/2024 at 1:09 PM
By Intel Reporter
20 July 2023
3 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 17 July.


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Here’s a round-up of the new launches from spirits brand owners in the week commencing 17 July.

Pernod Ricard’s Havana Club 11-Year-Old Rum

The one-off 11-year-old, which has been aged in American white oak barrels, is an exclusive to The Whisky Exchange
  • Rum, Cuba, 11 years old, 50% ABV
  • An online exclusive in the UK, available this month through Pernod Ricard’s The Whisky Exchange e-tailer
  • SRP of GBP74.99 [US$97.10] per 70cl bottle, limited to 2,400 units

Green River Full Proof Single Barrel, Head Distiller’s Pick #1 Bourbon

Green River Distilling Co is making its Full Proof Single Barrel Bourbon available to the public for the first time
  • American whiskey, Bourbon, Kentucky. Aged for “a minimum of” five years, 59.5% ABV
  • Initially on sale exclusively from Green River’s distillery this Friday [21 July]. Then available to retailers in the US to buy by the barrel
  • SRP of US$59.99 per 75cl bottle

Mirror Margarita “clear” Margarita RTD

Mirror Margarita is the signature cocktail at co-founders Deano Moncrieffe and Emma Murphy’s Hacha agave-specialist bars in London
  • RTF, premix cocktail, 15% ABV
  • Available in the UK off-premise through multiple retailer Sainsbury’s from 17 September
  • SRP of GBP25 [US$32.70] per 50cl bottle – pack size contains five serves

Hikari Shuzo Distillery’s Hakata Japanese whisky

Fukuoka-based Hikari Distillery is bringing the Hakata brand to the US for the first time
  • Japanese whisky, ten, 12, 16 and 18 years old. All matured in ex-Sherry casks
  • Released in the US late last month through importer ImpEx Beverages, in “select” on- and off-premise outlets nationwide
  • SRPs of US$80, $100, $150 and $190, respectively. All four expressions on sale in 70cl bottle

Trejo’s Spirits Zero Proof Tequila

Actor Danny Trejo is looking to follow this week’s alcohol-free tequila launch with an American whiskey, a gin, a mezcal and a rum from his namesake brand
  • Tequila, 0% ABV
  • Available online to consumers in the US through the brand’s official website
  • SRP of US$36 per 75cl bottle

The Old G gin

The brand is founded by Peter Ibrahim, who previously worked for Pernod Ricard and Bacardi
  • Gin, London Dry, 42% ABV
  • Debuting in the US this month, starting in California, Florida, Georgia, Illinois, New Jersey and New York, with additional markets coming online in the country “soon”
  • SRP of US$34.99 per 75cl bottle

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