Why the pink drink trend in spirits will outrun Barbie – Consumer Intel

This article was initially published in the July issue of Global Drinks Intel magazine. The hype around the new Barbie film is revitalising the growing consumer appetite for pink drinks. But how long can the colour craze last? The oldest Millennial consumer may be slipping into early middle age, but reports of the demise of 'Millennial pink', one of the key fashion trends associated with this trendsetting demographic, appear to be greatly exaggerated. Indeed, this year’s Hollywood live-action Barbie film, starring Margot Robbie and Ryan Gosling, seems to have reignited the pass