This article was initially published in the March issue of Global Drinks Intel magazine. For details on how to subscribe click here.
Bitters/spirit aperitifs, liqueurs and grappa still dominate Italy’s spirits market, but the gin category is gaining ground.
Bitters and spirit aperitifs represent close to 40% of Italy’s spirits market by volume, according to IWSR Drinks Market Analysis, with liqueurs and grappa together accounting for a further 25%. Gin is catching up rapidly, however, becoming the fourth-largest spirits segment in the country. Gin volumes increased by
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
