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This week’s new spirits launches – 5-9 June 2023

Intel Reporter
By Intel Reporter
4 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 5 June.

Here’s a round-up of the new launches from spirits brand owners in the week commencing 5 June.

Campari Group’s Russell’s Reserve 13-Year-Old 2023 Bourbon

The oldest expression from Campari’s Russell’s Reserve Bourbon brand is back for a third year
  • American whiskey, Bourbon, Kentucky, 13 years old, 57.4% ABV [barrel proof]
  • On sale for a “limited time” in the US from mid-June through the off-premise channel and online
  • SRP of US$150 per 75cl bottle

Bacardi’s Dewar’s 19 Year Old ‘The Champions’ Edition 2023 blended Scotch

The third annual bottling of Dewar’s 19 Year Old, which has been finished in ex-red wine casks from California’s Napa Valley, leverages the brand’s ‘Official Scotch Whisky Partner’ status with the US Open golf championship
  • Scotch whisky, blended, featuring up to 40 grain and single malt whiskies, 19 years old, 43% ABV
  • Released this week in the US through selected off-premise operators as well as online
  • SRP of $79.99 per 75cl bottle, available in “limited quantities

Bacardi’s Bombay Sapphire Premier Cru Tuscan Juniper

This small-batch, limited-edition extension from Bombay Sapphire is aimed squarely at consumers shopping in gin’s super-premium price segment
  • Gin, botanicals include juniper berries sourced from Tuscany, Italy. 47% ABV
  • Launching this week exclusively to the global travel retail channel in selected airport-based outlets
  • SRP of US$55 per 1-litre bottle

Henkell Freixenet’s Mionetto Aperitivo

Henkell Freixenet is hoping to capitalise on the spritz consumption occasion with the Mionetto liqueur extension
  • Liqueur, orange and liquorice flavour, 11% ABV
  • Rolling out this month in the global travel retail channel
  • SRP not immediately available, on sale in 50cl bottles, also offered in a double-pack with Mionetto Prosecco DOC Treviso

Diageo’s Smirnoff Blue Raspberry Lemonade flavoured vodka

The new flavour extension coincides with the US roll-out of a 4.5-ABV RTD version under the Smirnoff Ice brand name
  • Vodka, flavoured, 30% ABV
  • On sales since the start of June across the US off-premise channel
  • SRP of $11.99 per 75cl bottle

Essentia Water and Precept Wine’s Water + Rosé combination box

Ionised alkaline water brand Essentia brings its Water + Rosé combination pack back for a second year
  • Ionised alkaline water packaged with Precept Wine’s House Wine rosé, sourced from Washington state
  • Available online in the US from 26 June “while supplies last”
  • SRP of $45.99 per 7.57-litre pack – equivalent to eight 75cl bottles of wine – with free shipping

Bacardi’s Craigellachie 37 Year Old Bourbon Cask single malt

The single malt was matured in refill casks at Craigellachie then finished in first-fill ex-Bourbon casks for an unspecified period
  • Scotch whisky, single malt, Speyside, 37 years old, 46.5% ABV
  • Released last week as a global travel retail exclusive with operator Gebr Heinemann for two months, then rolling out to unspecified domestic markets
  • In GTR, SRP of US$3,245 per 70cl bottle, limited to 3,012 units in total

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