Here’s a round-up of the new launches from spirits brand owners in the week commencing 8 May.
Sazerac Co’s Mango Shotta flavoured Tequila

- Tequila with mango and jalapeño flavour, 26% ABV
- Launching this month in several US markets, including Illinois, Texas, Florida, Arizona, Ohio, and South Carolina. Wider national roll-out throughout this year
- SRP of US$14.99 per 75cl bottle. Also available as a 5cl ‘shooter’ at $0.99
Bacardi’s Patrón Tequila Ahumado Silver, Ahumado Reposado

- Tequilas, silver [41% ABV] and reposado [40%]. The agave piñas have been roasted for seven days with mesquite charcoal
- Rolling out this month to 13 US markets – Arizona, California, Colorado, Delaware, Florida, Illinois, Indiana, Maryland, Nevada, New York, South Carolina, Texas and Washington – along with the District of Columbia
- SRPs of US$69.99 [Silver] and $79.99 [Reposado]. Both available for a limited – albeit unspecified – period
Pernod Ricard’s Malibu Strawberry, Malibu Strawberry Daiquiri RTD

- Liqueur, rum-based, flavoured, 21% ABV. The RTD, which also contains lime flavour, has an ABV of 5%
- Released this week in the UK off-premise through multiple retailers
- SRP of GBP17.19 [US$21.60] per 70cl bottle. The RTD is priced at GBP2.40 per 25cl can
Costa Tequila Café

- Liqueur, Tequila-based, 35% ABV
- Launching this week in the off-premise in 12 US markets; Arizona, Colorado, Florida, Georgia, Nebraska, New York, Maryland, Missouri, South Carolina, Tennessee, Washington DC and West Virginia
- SRP of US$28.99 per 75cl bottle
The Gardener French Riviera gin

- Gin, London Dry, 42% ABV
- Debuting early next month in European markets, including Austria, Belgium, France, Germany, Greece, Spain Switzerland and the UK. Then rolling out to Italy and the US in September ahead of an Asia release early next year
- SRP of EUR44.90 [US$49] per bottle
Papa’s Pilar Rum’s Rye-Finished rum

- Rum, muti-regional [see above], Solera blended, 43% ABV
- Released to selected US off-premise outlets this week, also available from the brand’s website
- SRP of US$49.99 per 75cl bottle
Bacardi’s Mango Chile flavoured rum

- Rum, flavoured, mango & chili, 40% ABV
- Released to the US on- and off-premise channels this week. Also available online in the country
- SRP of US$12.99 per 75cl bottle
The Gleneagles Hotel’s ‘Pursuit Series’ single malt Scotch whiskies

- Scotch whisky, single malts. Comprising a 14-year-old from Caol Ila distillery [Islay], an 11-year-old from Royal Brackla [Highlands], a 27-year-old from Tobermory [Islands] and a 26-year-old from Imperial [Speyside]
- On sale at the hotel itself in ‘The Still Room’
- SRP of GBP1,200 [US$1,515] per four-bottle set. Limited to one cask per expression



