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This week’s new spirits launches – 8-12 May 2023

Intel Reporter
Last updated: 16/01/2024 at 12:52 PM
By Intel Reporter
12 May 2023
5 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 8 May.


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Here’s a round-up of the new launches from spirits brand owners in the week commencing 8 May.

Sazerac Co’s Mango Shotta flavoured Tequila

Positioned by Sazerac as a shot offering, Mango Shotta will be supported by activity on streaming TV, social media and influencer marketing
  • Tequila with mango and jalapeño flavour, 26% ABV
  • Launching this month in several US markets, including Illinois, Texas, Florida, Arizona, Ohio, and South Carolina. Wider national roll-out throughout this year
  • SRP of US$14.99 per 75cl bottle. Also available as a 5cl ‘shooter’ at $0.99

Bacardi’s Patrón Tequila Ahumado Silver, Ahumado Reposado

The two ahumado extensions from Patron are intended as “one-time productions”, according to the brand owner
  • Tequilas, silver [41% ABV] and reposado [40%]. The agave piñas have been roasted for seven days with mesquite charcoal
  • Rolling out this month to 13 US markets – Arizona, California, Colorado, Delaware, Florida, Illinois, Indiana, Maryland, Nevada, New York, South Carolina, Texas and Washington – along with the District of Columbia
  • SRPs of US$69.99 [Silver] and $79.99 [Reposado]. Both available for a limited – albeit unspecified – period

Pernod Ricard’s Malibu Strawberry, Malibu Strawberry Daiquiri RTD

The strawberry-flavoured variant from Malibu, which is already available in the US, hits the UK alongside a premix ‘daiquiri’ sparkling RTD
  • Liqueur, rum-based, flavoured, 21% ABV. The RTD, which also contains lime flavour, has an ABV of 5%
  • Released this week in the UK off-premise through multiple retailers
  • SRP of GBP17.19 [US$21.60] per 70cl bottle. The RTD is priced at GBP2.40 per 25cl can

Costa Tequila Café

Four-year-old Costa Tequila, which is not affiliated with The Coca-Cola Co’s Costa Coffee business, blends Tequilas sourced from the Los Altos [highlands] and Valle de Tequila [lowlands] regions in Mexico for its portfolio
  • Liqueur, Tequila-based, 35% ABV
  • Launching this week in the off-premise in 12 US markets; Arizona, Colorado, Florida, Georgia, Nebraska, New York, Maryland, Missouri, South Carolina, Tennessee, Washington DC and West Virginia
  • SRP of US$28.99 per 75cl bottle

The Gardener French Riviera gin

Co-owned by actor Brad Pitt, The Gardener has been created by Tom Nichol, a former master distiller for Diageo’s Tanqueray gin brand
  • Gin, London Dry, 42% ABV
  • Debuting early next month in European markets, including Austria, Belgium, France, Germany, Greece, Spain Switzerland and the UK. Then rolling out to Italy and the US in September ahead of an Asia release early next year
  • SRP of EUR44.90 [US$49] per bottle

Papa’s Pilar Rum’s Rye-Finished rum

The fourth expression from the Papa’s Pilar brand features its dark rum, sourced from Barbados, Dominican Republic, Panama, Venezuela and Florida, that has been finished in ex-rye whiskey barrels
  • Rum, muti-regional [see above], Solera blended, 43% ABV
  • Released to selected US off-premise outlets this week, also available from the brand’s website
  • SRP of US$49.99 per 75cl bottle

Bacardi’s Mango Chile flavoured rum

The eighth variant in Bacardi’s flavoured rum stable hits the US following its debut in Mexico last year
  • Rum, flavoured, mango & chili, 40% ABV
  • Released to the US on- and off-premise channels this week. Also available online in the country
  • SRP of US$12.99 per 75cl bottle

The Gleneagles Hotel’s ‘Pursuit Series’ single malt Scotch whiskies

This year’s line in the series comprises ‘Falconry’, ‘Fishing’, ‘Horse Riding’ and ‘Shooting’
  • Scotch whisky, single malts. Comprising a 14-year-old from Caol Ila distillery [Islay], an 11-year-old from Royal Brackla [Highlands], a 27-year-old from Tobermory [Islands] and a 26-year-old from Imperial [Speyside]
  • On sale at the hotel itself in ‘The Still Room’
  • SRP of GBP1,200 [US$1,515] per four-bottle set. Limited to one cask per expression

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