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Milestone Beverages spies cocktail entry in Australia with Mixology Co stake purchase

Intel Reporter
Last updated: 13/04/2023 at 12:00 AM
By Intel Reporter
13 April 2023
1 Min Read

Hong Kong-based Milestone Beverages has added to its portfolio, acquiring a 50% stake in premix cocktail brand The Mixology Co in Australia.


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Hong Kong-based Milestone Beverages has added to its portfolio, acquiring a 50% stake in premix cocktail brand The Mixology Co in Australia. The transaction, for an undisclosed sum, builds on Milestone's partnership with Mixology co-founder Sean Ekanayake, whose Jonathan Paige International business handles Australian distribution for two of its brands. Mixology, which commenced operations two years ago, comprises seven "classic" cocktails, including Espresso Martini, Margarita and Negroni, all of which carry an ABV of 17.5%. The range is available in Australia, the US, Asia and the Midd

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