Fifth Generation has refreshed three distribution arrangements in Europe for its Tito’s Handmade Vodka brand.
The changes, announced this week, apply to the vodka’s presence in Germany, Greece and Hungary. Previous distributors Hardenberg-Wilthen (Germany), The Sky Spirits (Greece) and ItalGuru (Hungary) will be replaced by Perola Fine Spirits, Concepts Trade & Marketing Co and iDrinks, respectively.
Speaking to Global Drinks Intel, Tito’s MD for international, John McDonnell, said: “We select distributors based on who we think will best represent and grow our brand.
“As Tito’s Handmade Vodka expands distribution throughout the world, our goal first-and-foremost
is to work with distributors that not only excel in their respective markets but are also strongly
focused on brand building,” he added.
Late last year, the brand came out on top of a chart of drinks orders made through the Union digital ordering app in the US on-premise channel.
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