Diageo is building on the marketing tie-up for its Seagram’s 7 American whiskey brand with actor & comedian Iliza Shlesinger in the US.
Two short adverts have started airing in the country this week, under the campaign title ‘It’s Your Spot’. The spots, ‘Football’ and Fishing’ are hosted on YouTube and will run on Seagram’s 7’s Social Media channels.
Further details on where the ads will air were not immediately available.
Shlesinger was previously recruited for the brand’s ‘Keep the Dive Alive’ 2021 activation in the US. Seagram’s 7 is positioned by its owner as a brand with “a rich and casual history”.
Over the five years to 2021, the 'value' end of the American whiskey segment has been stagnant in the US. While volumes have hovered around 3.8m cases per year, more-impressive growth has been witnessed further up the segment's value chain.
