Edrington has updated its Global Travel Retail management team with flagship single malt The Macallan gaining a renewed focus in the channel.
On the marketing side, Alessandro Felicani comes in as marketing director. Felicani, who moves across from cosmetic group Shiseido, replaces Edna Seah who “left the role last year to [join] another luxury spirits brand”, a spokesperson told Global Drinks Intel this week.
Seah, who quit Diageo for Edrington at the end of 2017, assumed the position of marketing & retail director for Asia Pacific Travel Retail at Moët Hennessy in May last year.
As well as having oversight of marketing strategy in GTR, Felicani will also be charged with “strengthening The Macallan’s position in the channel through a sharpened luxury focus”.
New commercial director Wilcy Wong, meanwhile, joins from GTR retail multiple DFS, where she has spent the last 15 years. Incumbent Helen Wong becomes MD of Edrington Taiwan next week.
Both new recruits will work out of Singapore.
In November, Edrington opened a fifth Macallan-branded outlet – the single malt’s largest – in the GTR channel, in China’s Hainan province.
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