Following on from our time with the CEOs of Carlsberg, Campari Group and Brown-Forman last week, we head to the US to hear from Albert Baladi, head of Beam Suntory, about his expectations for the company in the year ahead.
Global Drinks Intel: What was your overriding takeaway from 2022?
Beam Suntory CEO Albert Baladi: I have a lot of takeaways from 2022. It was another year of operating in a challenging external environment that validated how our industry performs well in most economic conditions; it was a year that demonstrated the effectiveness of our premiumisation strategy; and it w
How will 2023 treat Beam Suntory? – CEO Albert Baladi speaks exclusively to Global Drinks Intel
Following on from our time with the CEOs of Carlsberg, Campari Group and Brown-Forman last week, we head to the US to hear from Albert Baladi, head of Beam Suntory, about his expectations for the company in the year ahead.

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.


