We kick off 2023 with a look at the lessons learned from last year and how brand owners will use them to shape their approaches to the coming 12 months. First up, we hear from Carlsberg's CEO, Cees 't Hart.
Global Drinks Intel: What was your overriding takeaway from 2022?
Carlsberg CEO Cees 't Hart: That no matter how well you prepare yourself, you can never be prepared for everything. I think few people would have predicted that a pandemic would be followed by war in Europe.
The world is changing before our eyes and we just have to do our best to control the impact of the volatile m
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