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This week’s new spirits launches – 5-9 December 2022

Intel Reporter
Last updated: 09/12/2022 at 10:58 AM
By Intel Reporter
9 December 2022
4 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 5 December.


Bottle of Chivas 18 Margaux Wine Cask
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Here’s a round-up of the new launches from spirits brand owners in the week commencing 5 December.

Spirits that Rock’s Star Trek Spirits Romulan Ale vodka and rye whiskey

Romulan Ale was a “highly intoxicating beverage” that first appeared in Star Trek II: The Wrath of Khan and “was banned by The United Federation of Planets in 2285”
  • Vodka, US [North Carolina], 40% ABV. American whiskey, rye [95%], “2+ years”, ABV not disclosed
  • On sale now in the US, online and in 33 unspecified states. Released in Florida’s off-premise channel through ABC Fine Wine & Spirits outlets
  • Vodka SRP of US$75, rye whiskey $85. On sale as a two-pack at $155. All per 75cl bottle

Chemist Spirits Biltmore single malt American whiskey

Craft distiller Chemist Spirits has utilised ex-Sangiovese barrels from North Carolina’s Biltmore Estate Winery to finish its debut single malt
  • American whiskey, North Carolina, single malt, 47% ABV
  • Available online in the US at Chemist Spirits’ website since 19 November
  • SRP of US$90 per limited-edition 75cl bottle

Bardstown Bourbon Co’s Origin Series American whiskies

The three whiskies are the first to have been distilled, matured and bottled at Bardstown’s facility in the Kentucky town of the same name
  • American whiskies, all six years old. Kentucky Straight Bourbon [48% ABV], Bottled-in-Bond [50% ABV] and Kentucky Straight Rye [48% ABV]
  • Released early next year in the US off-premise in 24 states and online
  • SRPs of US$44.99 per 75cl bottle of the Bourbon and Bottled-in-Bond, $69.99 for the rye whiskey

Barrell Craft Spirits’ Barrell New Year Bourbon

The latest Barrell Bourbon iteration is the fifth in the distiller’s namesake brand’s ‘New Year’ series
  • American whisky, Bourbon, Kentucky, cask strength, 56.8% ABV
  • Available from this week in US as well as online
  • SRP of US$89.99 per 75cl bottle, limited to 23,000 units

Hiro Sake’s Hiro Saketini RTD

The Black Cherry and Watermelon flavours will be joined by further versions and wide US availability in 2023
  • Sake-based flavoured premix, 5% ABV
  • Rolling out in the US this month, debuting in Florida’s on-premise channel ahead of off-premise release
  • SRP of US$12.99 per four-pack of 35.5cl cans

Suntory’s Nonaru Evening Drink alcohol-free Highball RTD

The Evening Drink version of Suntory’s Highball brand joins the group’s lemon sour 0%-ABV RTD which launched in March last year
  • RTD, whiskey-based, 0% ABV
  • Rolls out across Japan this week for a limited period
  • SRP of JPY158 [US$1.18] per 35cl can

Pernod Ricard’s Chivas Regal 18 Year Old Margaux Cask Finish Edition

The latest iteration of Chivas 18 Year Old marks the debut of the brand’s ‘Wine Cask Series’
  • Scotch whisky, blended, 18 years old, finished in Grand Cru Margaux wine casks, 48% ABV
  • Global Travel Retail-exclusive, available as a limited edition from this month
  • SRP of US$137 per 1-litre bottle

How brand owners can target Generation Z and Millennial consumers in the US more effectively – Consumer Intel

TAGGED:Chivas RegalPernod Ricard
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