Recent reports linking Beam Suntory to a consolidation of its spirits portfolio certainly have a credence of sorts - although the timing of any such transactions could be better.
Not that long ago, spirits brand owners were regularly quizzed - by media and investment analysts alike - from a 'category gap' perspective. "You're not especially prominent in [insert spirits category here]," the question started. "What are your plans going forward in [repeat spirits category here]?"
On this outdated, and simplistic, basis, the potential offloads of the Pinnacle vodka and Cruzan rum brands don'
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
