Diageo’s Global Travel Retail unit has opened a Johnnie Walker-branded “gifting studio” in Singapore’s Changi Airport.
The store, which commenced trading late last week, will promote gifting options from the blended Scotch as well as from Baileys and Tanqueray. At the same time, the outlet holds stock of Johnnie Walker Blue Label Ghost and Rare Port Dundas, the fifth expression in the brand’s Ghost and Rare spin-off series.
In the run-up to the festive season, ‘Changi Rewards’ and ‘iShopChangi’ members qualify for a free Johnnie Walker Blue duffel bag with any purchase from the whisky’s portfolio.
Based in Terminal 3, the Asia Pacific-exclusive pop-up will trade until the end of the year.
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