Moet Hennessy presses the ‘orange-y’ in Glenmorangie in worldwide push

Moet Hennessy has extended the current global marketing activation for Glenmorangie, emphasising the single malt’s ‘orange-ness’ to consumers.

Centred around the tagline ‘It’s kind of delicious and wonderful’, the campaign, which debuted in late 2020, will be updated with six “new scenes” this month. Appearing worldwide in print, digital out-of-home and on Social Media, the stills, all of which emphasise the colour orange, comprise:

Financial details behind the activity were not disclosed.

Last month, Moet Hennessy reported a 14% year-on-year climb in sales from the three months to the end of September. The group’s ‘Cognac & Spirits’ division, dominated by Hennessy Cognac but also home to Glenmorangie, was up 16% in the quarter.

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