When it comes to packaging, there’s a circle that brand owners need to work hard tosquare: how to drive premiumisation while promoting sustainability as best they can.Indeed, the conundrum of looking good and looking green is playing out inconsumers’ heads as they look to celebrate surviving a pandemic whiletemperatures and sea levels rise.
In this month’s issue, we consider the trends taking root in packaging, an area of ourindustry where “a revolution is underway”.
A live trend Intel examines this month is personalisation, which has the potential tobe the silver bullet in glo
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