William Grant & Sons has kicked off a marketing activation for its Tullamore Dew Irish whiskey brand in the US.
‘Unwavering Whiskey in a Crazy World’ centres around an advert filmed in the whiskey’s namesake home town. While details of where the spot will air were not disclosed, the activation, which launches this month, will also run on Social Media platforms, backed by radio and out-of-home.
The push will also feature “social and digital extensions that will expand into the on-premise” in the country.
The ad features the Tullamore Dew distillery, which William Grant spent EUR35m (then-US$45.3m) on building eight years ago after acquiring the brand from C&C Group in 2010.
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