Tequila brand YaVe has expanded its footprint in the US, adding a further three states to its presence.
Positioned as a “low-calorie” offering, YaVe has commenced a roll-out in Florida, Georgia and Tennessee in recent days. Breakthru Beverage Group will handle distribution in Florida with Georgia Crown and Tennessee Crown Distributing Co’s overseeing the release in their respective markets.
The YaVe portfolio comprises a Blanco and a Reposado along with three flavoured extensions, Coconut, Mango and Jalapeño, all of which contain 60 calories The SRP for the range, which is now available across 12 states, is US$41.99 per 75cl bottle.
According to the brand, which takes its name from the pronunciation of the Mexican word for ‘key’, Florida is “the third largest state for Tequila consumption in the US”.
Late last month, Nosotros Tequila & Mezcal graduated from self-distribution in California to a strengthened tie-up with Republic National Distributing Co in the state.
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