MHW is offering international alcohol brands a foot into the US market through a “brand competition” next month.
The New York-based back-office services provider, which focuses on the alcohol industry, is putting up US$15,000 worth of its importation and distribution capabilities in its ‘Make Your Mark with MHW’ activation. The competition, entries for which are open now, will conclude with a judging session at the Bar Convent Berlin exhibition in October.
The deadline for alcohol brands to pitch is 25 September. Details can be found here.
Also on offer from the company as part of the activity is a corporate membership to Women of the Vine & Spirits “for business development and networking”.
Last week, US-based Jack Daniel’s brand owner Brown-Forman posted a 17% lift in three-month sales to the end of July, with its home market coming in 7% up on the corresponding quarter last year.
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